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How to Increase Your ROI by Maximizing Channel Effectiveness
Without a doubt, today’s economy has consumers more worried than ever before about the state of their finances. People are constantly searching for more information about what to do with their money,...
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A look at back at marketing predictions of 2013
Hindsight is always 20/20, which is why it’s important to understand that making predictions about the upcoming year is always risky business. Sometimes predictions based on facts and evidence may end...
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What Advisors Want (isn’t always what they need)
Just like anyone else, your financial advisors need the right tools to succeed. That being said, those tools aren’t always what advisors want. We all know the financial industry can be hardheaded when...
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Keyword Tips: Courtesy of Earthintegrate
When it comes to your Internet marketing campaign, driving as much relevant traffic to your site as possible is essential to success. But are potential clients clicking? Can people easily find you...
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Why Can’t We Be Friends? The CIO vs CMO Debate.
CIO vs CMO By now, we’re all aware of the Gartner prediction that “by 2017 the Chief Marketing Officer would spend more on technology than the Chief Information Officer”. If you’re one of the...
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Social media statistics in financial services. The proof is in the pudding.
The EarthIntegrate team has been prepping hard for the upcoming LIMRA Social Media Conference, so we’ve all go social on the brain right now. Social isn’t just a young man’s game anymore, it’s becoming...
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Renovating Technology in Financial Services
Renovations are tough (I watch a lot of HGTV, I should know), especially when you’re talking about renovating technology, and especially when your technology is made up of legacy systems. This is...
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